To save the world, market like Pepsi
In the December 2009 issue of Outside, human rights journalist Nicholas Kristof argues that by following the psychology used by marketing companies to sell stuff like Pepsi or Nike, those in the First World can be convinced to pay up to help people in the Developing World.
Raj Patel on Colbert
Raj Patel was Stephen Colbert's guest last night to discuss his new book The Value of Nothing. Patel explains how, if environmental and social costs were counted, a fast food burger might cost $200.
| The Colbert Report | Mon - Thurs 11:30pm / 10:30c | |||
| Raj Patel | ||||
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Pollan on the Daily Show
Here's MP discussing his new book Food Rules and trading witticisms with Jon Stewart
| The Daily Show With Jon Stewart | Mon - Thurs 11p / 10c | |||
| Michael Pollan | ||||
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